This poster tells many stories. It was created during World War I as part of a broad campaign to educate the public about steps they should take to support the war effort and keep the country safe. There are 25 such posters on Maine Memory.
Last year, a customer in Europe purchased a print of this image from our e-commerce website Vintage Maine Images to hang in her kitchen. In turn, the kitchen was photographed for a notable design magazine. Readers noticed, leading to a flurry of international orders. The simply-designed poster from 1917 captures a contemporary spirit: a movement towards heightened awareness about our food–where it comes from, how it’s produced, what’s in it, and how it reflects our values.